Do you even have website copy? Or is it sitting in a draft in Google Docs, not making you money?
If you're trying to run an online business in 2025, here's the hard truth: You're in good company. Too good...
Last year, nearly half a million new businesses were filed in the US... every month.
So what determines which ones thrive and which ones flop?
You have to have a precise, compelling, and feelable message that connects to your audience's deepest desires.
That's it. The only difference between you and those thriving entrepreneurs is that they're able to precisely articulate what their audience truly wants and transmit their solution in a way that resonates emotionally.
And like it or not, all of that starts... on your website.
If it's not clear, inspiring, and instantly positioning you as the go-to expert in your field, it's actually working against you.
Your sloppy, outdated, off-brand... crappy website is costing you money.
But what if I told you that you could write a savvy, professional, profitable website in your own authentic, one-of-a-kind voice this coming weekend?
And no, you don't already need to be a great copywriter to pull this off.
If you don't already have one, it's probably that project you keep putting off till next quarter — it's important...but never urgent enough to get to the top of your to-do list.
Or maybe you have managed to get started but you're stuck in Google Docs...
...On draft 24
Rewriting, rehashing, overthinking, and tweaking your way into oblivion
All the while... not making money, not serving the world with your magic
Or! Maybe you HAVE managed to publish your website (amazing!), but it was years ago and your message has evolved, and the copy you wrote way back then feels generic and out of alignment with where you are today.
You know you're losing money every day, but the thought of having to rewrite the entire thing, while also running the business feels overwhelming...
Plus, through all of this, you're not even sure how to write in a way that does justice to this grand vision you're here to bring to the world.
Which, if you could figure that out, would make this whole thing a lot more fun.
Which is what online business really can be when you get your story straight.
Which is what I can help you do.
So whatever your case may be...
No matter how outdated your current site is, how many drafts you've abandoned, or what your industry, background, or experience is...
I've got you.
You know you're losing money every day, but the thought of having to rewrite the entire thing, while also running the business feels overwhelming...
Plus, through all of this, you're not even sure how to write in a way that does justice to this grand vision you're here to bring to the world.
Which, if you could figure that out, would make this whole thing a lot more fun.
Which is what online business really can be when you get your story straight.
Which is what I can help you do.
So whatever your case may be...
No matter how outdated your current site is, how many drafts you've abandoned, or what your industry, background, or experience is...
I've got you.
Because somehow through the chaos of the internet, the algorithm gods have brought you to my virtual doorstep.
And helping visionary entrepreneurs articulate their complex, heartfelt, nuanced bodies of work — profitably — is my superpower.
I'm a highly sought-after copywriter and messaging expert for visionary entrepreneurs and values-driven brands all over the world, for over 15 years.
I've written for amazing startups, established institutions, 7-figure coaches, and international companies across multiple industries.
These days entrepreneurs pay me thousands of dollars for a single page of copy.
I created this course so I can help more people, step-by-step, in the trenches of the work itself — your sales page, about page, home page...
All of it.
To feelably articulate the essence of your body of work, eliminate so-called 'writer's block,' and feel empowered to make consistent money online while serving the world with your gifts.
Even if you're brand new to online business
Even if you're totally demoralized, burnt out, and sick of your online business
Even if you don't consider yourself a great writer.
A week from now, you could have your entire website finished.
You could already be attracting your ideal clients, clients who are eager to pay you for helping them in that one-of-a-kind way you do.
Chances are you've probably tried everything...
Maybe you've tried copying a competitor...
It's a natural impulse, and a good start...but you quickly realize that... they just don't sound like you. You know you have a unique voice and that your people deserve to feel you, your way... in your own words.
Maybe you tried using AI...
Also a natural impulse, don't get me wrong, AI is an immensely powerful tool for entrepreneurs, but do you really want to leave voicing the soul essence of your deep, passionate body of work... to the robots?
Even after hours of trying to train it, it's only pumping out generic, soulless copy that sounds like AI and has failed to capture your voice. (cuz it's a robot)
Maybe you've even tried hiring an industry copywriter...
But they did a hack job of it, plugging your nuanced work into tired generic formulas that didn't capture the uniqueness & authenticity of your voice, and you wasted money on words that just don't sound like the REAL YOU.
If that's you, don't worry. You can leave that nonsense behind.
Over the last 15 years, I've developed my own unique, profitable website-writing methodology specifically for visionary, creative (and sometimes overwhelmed) business owners who want to build thriving online brands without needing to resort to the generic, gimmicky copy everyone else is up to.
It's called the CARE framework, and it truly revolutionizes the way we connect and sell authentically to our audience.
It stands for:
...And it helps passionate entrepreneurs like yourself, who CARE deeply about helping their audience to not only build thriving businesses...
But also... a passionate and engaged community of likeminded followers who share in your great vision for the world...
...All WITHOUT using tired, old manipulative marketing tactics that flood the internet with vapid, soulless word clutter.
It's a completely unique process—one I've meticulously crafted over the years, sourced from:
My nerdy deep dive into the ethical art of persuasion, drawing from Aristotle, Cicero, and Quintilian—the og masters of rhetoric, oratory, and influence
My Master's Degree in writing and poetics— where I learned to hone the craft of language to its highest potency
A career spent helping entrepreneurs in global markets craft empathetic, high-impact messaging that bridges cultures and drives real-world results
This framework works because it takes into account the feelings and desires of your audience without patronizing or agitating them into buying.
"My website gives me credibility—it validates my message. It tells viewers immediately whether we share the same wavelength. I'm not looking for people who don't understand me. I'm looking for the ones who do. Mary draws you the map then shows you the way.”
Andy Shrader
Climate Strategist
“This is nothing short of sophisticated brilliance. Mary’s genius lies in her uncanny ability to listen, elicit, and condense ideas into pearls of wisdom.
I absolutely love how her copy captures the essence—what my sensuality product is, who it’s for, and why it’s needed—in clear, simple language."
Alex Foxx
Central Scientist
"Mary is a word witch. She nailed my voice so precisely, I cried. The copy is incredible—clear, vibrant, and unmistakably me.
The ROI is fab. The ROE—Return on Energy—is even better. Mary is a joy to work with—and the best investment I’ve made in my business. I’ve found my copywriter for life.”
Ellie Barclay
Vibrancy Coach for Entrepreneurs
"Mary just has this incredible way of seeing people and their work at their highest, most impactful, most potent and powerful essence. Then she extracts the true essence of all of it and puts it into this beautiful, eloquent linguistic bow so you can share it with the world."
Hannah B King
Soul Teacher + Embodiment Coach for Visionary Leaders
Here's a breakdown of the entire course so you have a sense of how it all works:
We kick things off by breaking down the CARE method specifically for web copy. Before we dive into writing, I lay out the framework that underpins this entire course—one that helps you see your copy as more than just words on a page.
This is where we roll up our sleeves and begin creating what I call your Brand Lexicon, which is like the bedrock of your messaging platform. The 4 elements of your Golden Thread are not only the key anchor points for your website, they also create the infrastructure for all your language moving forward.
Now we start writing the website itself, beginning with your home page - what I call your "front porch." We'll craft your bold banner statement and position your audience so they feel precisely seen in their struggles.
Next we move onto your About Page, which is the page my clients often struggle to write the most. I layout the most common pitfalls people fall into here and guide you through the nuance of sharing your authority and expertise while still centering your clients.
Sales pages are probably my favorite part of a website project. And arguably the most important. Over the years, I've developed my own unique approach to high-converting sales pages that are both substantial and concise.
By this point, we're rounding the corner to the finish line and focused on crafting work with me pages, contact forms, and newsletter opt-ins. These pages make it easy for your people to come into your world.
We finish off with Module 7, writing your website is one thing. Hitting publish? That's when people notoriously freak out and back away. I'll help you move through any visibility fears that emerge once you've uncovered the power of your work.
This course is designed to actually make you money. The words you create will connect to your audience and convert visitors into clients.
So this course is giving you everything you need...
NOT for $10,000, which is what my private clients typically pay me
NOT for $1,000, which is what I charge for a single consultation...
NOT even for $797, which is the actual value of this program...
Instead, you're getting everything you need to build your entire website in a weekend ---
for just $77!
That's less than your monthly coffee habit—assuming you don't even like oat milk. And it's 130 times more affordable than if you were to hire me as a client.
And because I want to make this as easy and impactful as possible for you, I'm not just handing you a course...
Bonus Gift #1:
The 30 min "Walk Around Your Block" Writer's Block Energetic Reset
This immersive, guided experience unravels creative blocks and gets you back into generative flow.
It's powered by special delta and theta wave frequencies, clinically proven to support deep focus and creative work.
Bonus Gift #2:
The CARE Copy Toolkit—Emails That Resonate & Convert
Your cheat sheet for writing emails that people actually want to read.
Built on the CARE Framework, it shows you how to create genuine, high-impact emails that build trust and spark action.
Bonus Gift #3:
The Savvy Ads Guide—Applying CARE to Ads That Sell
This isn't just another ad-writing formula.
It's a deep dive into how to make your ads feel fresh, non-cringey, and actually persuasive—without sounding like every other internet marketer out there.
Bonus Gift #4:
Powerful Pointers for Punchy Prose Guide
Because it matters...not just what you say but how you say it.
This guide helps you cut the fluff, sharpen your message, and write precision copy.
Bonus Gift #5:
ADHD-Proof Writing Tools for Focus & Flow
A carefully curated list of my absolute favorite tools to keep you focused and in flow.
These are the exact apps, hacks, and resources I use to stay in peak writing mode.
Bonus Gift #6:
One-Month FREE Access to Monday Monday Office Hours
Bring your drafts & get my eyes on your copy – I'll give you direct, in-line feedback to refine and sharpen your messaging.
Work through any sticking points and learn from others in this supportive environment.
When you join the "Write Your Website In A Weekend" program...
And in the first 7 days, you're not satisfied for whatever reason...
All you have to do is email me and I'll refund your entire investment.
No questions asked and no hard feelings.
This means there's no risk on your side.
I'm not asking you to say "Yes"...
I'm asking you to say "Maybe".
You can keep putting it off, letting it stay half-finished, waiting for someday when you have more time, more clarity, more whatever...
Or you can look at your calendar now, lock in a weekend, and finally transform that eternal "someday project" into a completed website that works for you 24/7.
And finally have a site that sounds like you and sells like hell.
The difference between entrepreneurs who make great money from their websites and those who don't isn't talent—it's their willingness to create a container and commit to actually finishing it.
All the tools, the step-by-step process, the live support,
the bonuses—just $77.
Let's get this thing done.
Cinthia implemented my CARE framework in just a single email and had a 20% CONVERSION rate. Not just opens or clicks… actual sales from a single email.
When you consider the industry standard for email marketing hovers around 1-2%, you can see how powerful and profitable authentic connection really is.
Lindsey was struggling to articulate her complex therapeutic model to her clients.
I wrote her sales page using CARE and 3 days after we published, she'd nearly sold out her high-ticket mastermind.
Allie, a coach, said her multiple five-figure investment in hiring me was "worth every cent" after seeing a 10X ROI on her business.
“My data proves it; hiring Mary was the absolute best investment we could have made.
It’s like you translated my soul and the soul of my life’s work. I’ve never felt more seen.”
Claudia Cordova Rucker
Estetica Mia Spa Owner & Award-Winning Author “Beyond Ordinary Business”
“Mary is not just a copywriter, she’s a weaver of your talents and stories and vision and mission.
She is one of those people who SEES you and the work you bring to a world that is screaming for change.
She helps you distill your message so those who need you hear you loud and clear.”
Shan Sally
Food Therapist and Sensual Body Wisdom Coach
“Mary is magnificent. Working with her was far more transcendent than just doing business.
She listened carefully, felt fully, and reflected back something we felt but couldn’t explain.
So grateful we invested in this work with her!”
Jessica Kleiderman
Taproot Medicine
“Working with Mary was total FUCKING MAGIC…”
Mary was a total joy to work with. As a copy mentor, she brought the perfect balance of guidance and space for me to play and hone my style.
Her feedback was laser-focused and her encouragement relentless.
After 6 weeks working together, my words finally do justice to my work. They’re my words, not a pick n mix of what I’ve seen on the internet streets.
Yes, I’ve got a website, but the real gift was the support to uncover words for my work - which - will build my business for years to come."
Natalie Koussa
Uncommon People. Visibility Coach. Dublin, Ireland
I didn't know if in ninety minutes I could go from the level of confusion I was experiencing in my business to clarity. Mary absolutely delivered. Mary has an unparalleled ability to venerate the deepest parts of a person and business.
She was able to pull me away from my confusion and help me realize how much clarity I already had. She pushed me to go deeper than I could have possibly gone by myself.
She helped me find something even more valuable than clarity. A cauldron of my own wisdom that I can dip into.
She helped me embody my own knowing in a world that asks us to play small and scared.
Madison Nees
Radical Aliveness Practicioner
“Mary is magic. She's tapped in and "gets it" which is soooo refreshing and validating.
And then, she listens deeply and the copy that flows out of her is beyond anything you could have imagined and you know that you're in the flow of magic too.”
Charlotte Connors
Taproot Medicine
Absolutely not! The course is specifically designed for entrepreneurs who aren't professional writers. I break everything down into simple, doable steps with clear templates and examples to follow. If you can write an email, you can write your website with my guidance.
Plan to set aside approximately 5-6 hours on Saturday and 4-5 hours on Sunday. The course is structured to maximize your productivity in focused bursts, with clear starting and stopping points. You'll be amazed how much you can accomplish when following a proven system!
While the course is designed as a weekend intensive, you'll have lifetime access to all materials. If you need to spread the work over two weekends or complete it in smaller chunks, that's completely fine. The important thing is that you'll have a clear roadmap to follow at your own pace.
Most copywriting courses teach outdated formulas (like AIDA and PAS) that rely on manipulation tactics. This course is based on my CARE framework, which focuses on authentic connection with your audience. Plus, this isn't just theory—you'll actually write your website copy during the course.
AI can provide a starting point, but it typically produces generic copy that sounds like... well, AI. This course helps you find your authentic voice and create messaging that feels uniquely yours—something AI simply can't replicate. Your audience can feel the difference between authentic copy and AI-generated content.
You're covered by my 100% money-back guarantee. If you're not completely satisfied within the first 7 days, simply email me and I'll refund your entire investment, no questions asked.
Yes! The CARE framework has been successfully applied across dozens of industries, from coaching and consulting to e-commerce, health and wellness, creative services, and tech. The principles of authentic connection work regardless of your field.
Absolutely! Your purchase includes one month of free access to my Monday Monday Office Hours, where you can get direct feedback from me on your copy. This is an invaluable opportunity to refine your work with expert guidance.
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